Closed Deals

Full definition

Closed deals refer to sales opportunities that have reached a final outcome in the sales pipeline. This outcome can be either successful (closed-won) or unsuccessful (closed-lost). Once a deal is closed, it exits the active pipeline and becomes part of historical sales data.

Closed-won deals represent completed sales where the customer has agreed to purchase and revenue is confirmed. Closed-lost deals represent opportunities that did not convert, whether due to pricing, timing, competition, lack of fit, or internal customer decisions.

Tracking closed deals is essential for measuring sales performance, forecasting revenue, analyzing conversion rates, and improving sales strategy. Closed deals provide critical feedback on what works, what doesn’t, and where pipeline efficiency can be improved.

Closed deal analysis helps companies understand win patterns, sales cycle effectiveness, and overall revenue generation capability.

Use cases

Measuring total revenue generated.

Calculating sales team performance.

Analyzing win rates and conversion efficiency.

Improving sales strategy based on outcomes.

Forecasting future revenue based on historical data.

Understanding reasons for lost opportunities.

Visual funnel

Lead enters pipeline
↓
Opportunity created
↓
Sales process progresses
↓
Decision made
↓
Deal marked closed-won or closed-lost
↓
Deal added to historical performance data

Frameworks

Pipeline stage completion model
Tracks deals from open to closed status.

Closed-won revenue tracking framework
Measures confirmed revenue.

Win/loss analysis framework
Evaluates deal outcomes and patterns.

Sales performance measurement model
Uses closed deals as core KPI.

Revenue attribution framework
Links revenue to specific deals and sources.

Common mistakes

Focusing only on closed-won deals and ignoring closed-lost analysis.

Failing to properly mark deals as closed.

Keeping dead deals open in the pipeline.

Not analyzing reasons behind losses.

Inaccurate CRM updates after deal closure.

Not using closed deal data for forecasting.

Etymology

The term "closed deal" comes from sales terminology where "closing" refers to completing a transaction. Once a deal is closed, the outcome is finalized and recorded as part of business results.

Localization

EN: Closed Deals
FR: Transactions conclues
DE: Abgeschlossene Deals
ES: Acuerdos cerrados
UA: Закриті угоди
PL: Zamknięte transakcje

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