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Customer Lifecycle

Customer Lifecycle

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The customer lifecycle refers to the stages a customer goes through from initial awareness of a company to becoming a loyal brand advocate.

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Cloud-Based CRM
Cloud-based CRM (customer relationship management) is when a company's CRM software and data is hosted in the cloud instead of on local servers.
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CRM data cleansing is the process of identifying and fixing errors, inconsistencies, duplicates, and outdated information in customer relationship management (CRM) systems to improve data quality.
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